Week 3 EOC: Making Money for Good

            L’Oreal the beauty care company founded in 1907, has put some of their profits to good use. OCRF board member and L’Oreal luxury products division president Carol J. Hamilton, had this to say about the program, “L’Oréal Paris is inspired by all the women who show such strength in the face of ovarian cancer. This inspiration began in 1997 and has turned into a mission – a mission to find a cure. I look to the future with such hope because we have already seen amazing progress.  I firmly believe that our vision and dedication together will help lead the way to further progress.” The program is called the L’Oreal Color of Hope.  Since L’Oreal partnered with OCRF, they have raised more than $20 million dollars. The proceeds went towards research and to help raise awareness. The program helps women learn about the symptoms and the disease, so that they may be aware if any signs exist. The campaign has featured spokespersons such as, Milla Jovovich, Eva Longoria Parker, and Kerry Washington. L’Oreal’s Color of Hope makeup collection was made especially to raise the funds for research, and can be found at most retailers where L’Oreal products are sold. ““Because I’m Worth It,” L’Oréal Paris is dedicated to supporting and empowering women everywhere.” http://www.lorealparisusa.com/en/About-Loreal-Paris/Corporate-Responsibility/Hope-Begins-With-You.aspx Apart from the Color of hope program, L’Oreal has different methods of fundraising they are using; they offer limited time cosmetics, and sponsor the L’Oreal Legends Gala. The L’Oreal Legends Gala is co-hosted by L’Oreal and the OCRF. This was said in an article about the 2011 Gala, “Karen Fondu, president of L’Oréal Paris at L’Oréal USA, answered the call. “It is a time of hope and tangible accomplishment,” she said, then disclosed that $2.3 million was raised for the organization. That sum brought the cumulative total of the Gala’s fund-raising to $19 million during the 14 years that L’Oréal has been a sponsor. “It’s amazing,” she said, “in such a challenging time, it’s pretty remarkable.”” http://www.wwd.com/eye/parties/loral-and-ovarian-cancer-research-fund-host-legends-gala-5350457 I think L’Oreal has done a good job in supporting women, by helping us not only look good, but feel good too.